Winning Close Elections: How Local Candidates Used Numinar to Secure Victory

Three candidates used Numinar’s data-driven campaign platform to win highly competitive races. Their victories show how integrated voter contact can make the difference between winning and losing.

Integrate your CRM with other tools

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How to connect your integrations to your CRM platform?

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Techbit is the next-gen CRM platform designed for modern sales teams

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Why using the right CRM can make your team close more sales?

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In local elections, the margins are often razor thin. A few conversations at the door, a handful of phone calls, or a dozen text messages can decide the outcome. This spring, three Massachusetts candidates used Numinar’s data-driven campaign platform to win highly competitive races. Their victories highlight how modeling, canvassing, and outreach tools can make the difference between winning and losing.

Chris Shepley – Andover, MA

Margin of victory: 12 votes
Read results →

Chris Shepley’s campaign understood that in a crowded field, the right conversations at the right doors would be decisive. Using Numinar’s canvassing tools, the campaign prioritized households most likely to support Shepley. Volunteers didn’t waste time on low-probability voters—they focused on persuadable and supportive doors. In the end, just 12 votes separated Shepley from defeat. Numinar’s targeting ensured that volunteer time translated into maximum impact.

Ralph Page – East Longmeadow, MA

Margin of victory: 9 votes
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For Ralph Page’s reelection, the challenge wasn’t just turnout—it was precision. His campaign used predictive voter modeling to identify key supporters, then relied on the platform’s texting and calling capabilities to connect with them directly. The ability to sync predictive analytics with outreach meant the team wasn’t casting a wide net—they were delivering targeted nudges to the voters who mattered most. Page ultimately won by just nine votes, proving that modeling and direct communication can tip even the tightest races.

Gregg Richards – Shrewsbury, MA

Margin of victory: ~200 votes
Read results →

Gregg Richards’ race wasn’t as close, but the fundamentals were the same: win by talking to the right voters. Richards’ team used Numinar to map and prioritize 500 high-value doors. Every knock had a purpose, and every conversation was more likely to produce a vote. By combining clear strategy with efficient fieldwork, Richards built enough of a margin to win comfortably in a competitive environment.

Key Takeaways

Across these three campaigns, Numinar’s features directly translated into measurable outcomes:

Targeted Canvassing: Door knocking guided by predictive data, not guesswork.
Voter Modeling: Identifying supporters and prioritizing resources efficiently.
Integrated Outreach: Texting and calling tools aligned with predictive analytics.

When the margin is single digits—or even a couple hundred votes—campaigns don’t have time or resources to waste. Numinar ensures every volunteer hour, every dollar spent, and every voter contact moves the needle.

For Shepley, Page, and Richards, the results speak for themselves: three victories in competitive races, powered by Numinar.